Blog

At the Edge
of AI

Fresh perspectives from the frontier of artificial intelligence — where breakthroughs happen and what they mean for the way we work.

AI Strategy

The AI-Native Company: What It Actually Takes to Build One

This post is about that distinction. What AI-native actually means at the operating-model level, and why the companies getting it right look structurally different from the companies that are not.

Tracy ThayneMay 21, 2026

Marketing Understanding

Generative Engine Optimization: When AI Becomes the Buyer's Front Door

I was on a call last week with a B2B founder who could not figure out why his organic traffic had qu...

Tracy ThayneMay 19, 2026

Agentic AI

Context Is the Whole Game: Why AI Marketing Without It Is Just Faster Generic

I got a note last week from someone in my network who has been chewing on a question about marketing...

Tracy ThayneMay 5, 2026

Agentic AI

RAG Is Only Half the Story: How Private AI Builds Living Marketing Intelligence

If you've used any AI tool for marketing in the past two years, you've probably noticed the same thi...

Tracy ThayneMay 5, 2026

Buyer Intelligence

The 6-Stage Buyer Journey Framework Every B2B Marketer Should Use

If you've worked in B2B marketing for any length of time, you've seen the standard buyer journey mod...

Tracy ThayneApril 29, 2026

Behind the Build

Building Expona: From Fractional CMO to AI Platform Founder

I didn't set out to build a software company. I set out to solve a problem I couldn't stop running i...

Tracy ThayneApril 28, 2026

Buyer Intelligence

Why Your Buyer Personas Are Probably Wrong (And How to Fix Them)

I've built a lot of buyer personas over the years. Hundreds, easily — across SaaS, manufacturing, en...

Tracy ThayneApril 21, 2026

Agentic AI

AI Agents Aren't Coming for Your Marketing Stack. They're Already Here

For the past two years, the marketing technology conversation has been dominated by generative AI: t...

Tracy ThayneApril 14, 2026

Operational Intelligence

What Is Operational Intelligence — and Why Marketers Need It Now

We've never had more data about our buyers. We've never had better tools for reaching them. And yet,...

Tracy ThayneMarch 5, 2026

Capabilities

Pages

Start your 14-day free trial

Capabilities

Pages

Start your 14-day free trial

At the Edge
of AI

The AI-Native Company: What It Actually Takes to Build One

Generative Engine Optimization: When AI Becomes the Buyer's Front Door

Context Is the Whole Game: Why AI Marketing Without It Is Just Faster Generic

RAG Is Only Half the Story: How Private AI Builds Living Marketing Intelligence

The 6-Stage Buyer Journey Framework Every B2B Marketer Should Use

Building Expona: From Fractional CMO to AI Platform Founder

Why Your Buyer Personas Are Probably Wrong (And How to Fix Them)

AI Agents Aren't Coming for Your Marketing Stack. They're Already Here

What Is Operational Intelligence — and Why Marketers Need It Now

Capabilities

Pages

Capabilities

Pages

At the Edgeof AI

The AI-Native Company: What It Actually Takes to Build One

Generative Engine Optimization: When AI Becomes the Buyer's Front Door

Context Is the Whole Game: Why AI Marketing Without It Is Just Faster Generic

RAG Is Only Half the Story: How Private AI Builds Living Marketing Intelligence

The 6-Stage Buyer Journey Framework Every B2B Marketer Should Use

Building Expona: From Fractional CMO to AI Platform Founder

Why Your Buyer Personas Are Probably Wrong (And How to Fix Them)

AI Agents Aren't Coming for Your Marketing Stack. They're Already Here

What Is Operational Intelligence — and Why Marketers Need It Now

At the Edge
of AI