Intelligence That Compounds
Expona layers deep business intelligence — your company, your products, your competition, your buyers — so every campaign and every piece of content is contextually precise. Not generic AI. Intelligence built from your world.
The Intelligence Foundation
Every campaign, content piece, and sales asset is grounded in three layers of intelligence unique to your business — so nothing Expona produces is generic, and everything compounds over time.
Research-Grade Buyer Intelligence
Each persona captures 50+ data fields across 15 intelligence dimensions — not a one-page summary, but a comprehensive intelligence dossier built through a multi-phase AI research process.
Foundation Profile
Role, seniority, industry, buyer type classification, organizational context
Cognitive Analysis
How this buyer thinks about problems — mental models, decision frameworks, authority levels
Behavioral Intelligence
Communication preferences, risk tolerance, collaboration patterns, leadership approach
Enhanced Pain Points
8-15 pain points each with root cause analysis, business impact, emotional drivers, and buyer journey evolution
Marketing Intelligence
Buying triggers, objection patterns, emotional language that resonates, content format preferences
Decision Intelligence
Decision-making style, evaluation criteria, risk profile, consensus-building behavior
Daily Operations
Typical workflows, time allocation, critical success metrics, tools used daily
Pre-Purchase Workflow
How they discover solutions, research methods, stakeholder involvement, typical timeline
Implementation Intelligence
Integration needs, rollout complexity, training requirements, change management concerns
Solution Alignment
Two-way mapping: your capabilities to their pain points, with gap identification
Champion Evolution
How to turn this person into an internal advocate, with enablement guidance
Human Story
Career narrative, personal drivers, aspirations, what keeps them up at night
Every persona also receives quality scoring for marketing value, confidence, originality, and utility — so you know exactly how actionable the intelligence is.
Map Entire Buying Committees
We don't just profile individuals — we map the full buying committee so you can navigate complex B2B decisions.
Decision Makers
Who signs off, what they prioritize, how they evaluate risk
Champions
Internal advocates with stage-by-stage enablement strategies and internal selling guidance
Technical Evaluators
How they benchmark, what they test, what blocks them
Gatekeepers
Security, compliance, legal, IT — and specific strategies to navigate each
End Users
Adoption concerns, workflow impact, training needs, change management
Each buying center includes engagement sequences, blocker identification, and accelerator strategies — turning "who should we target?" into "how do we navigate this organization's decision process."
For B2C, Expona generates archetype-based consumer personas with consumer psychology profiling, life stage analysis, 6-stage journey mapping, and per-channel effectiveness scoring.
From Revenue Target to Execution Plan
Expona doesn't just help you plan campaigns — it works backward from your revenue goals, models the financial reality, and produces a complete strategy document grounded in your intelligence.
Define & Discover
Start with a business problem. Expona analyzes your persona intelligence — pain points, organizational challenges, buying triggers, decision styles — and generates focused campaign concepts. Each concept is grounded in actual buyer data and product capabilities, not generic templates.
Model the Numbers
Reverse funnel analysis works backward from your revenue target to calculate exact volumes needed. Choose from 5 GTM frameworks (Traditional, ABM, PLG, Intent-Enhanced, Customer Engagement). Model scenarios from conservative to best-in-class. 7 attribution models show how revenue credit distributes across channels. Sensitivity analysis identifies which improvements have the highest leverage.
Build the Strategy
A complete strategy document is generated — executive summary, financial justification, campaign narrative, per-motion breakdowns with content production plans, and success metrics. Select from 37 marketing motions across 9 categories, each with benchmarked conversion rates, cost models, and persona affinity scores. Every motion includes a narrative explaining how it supports the campaign story.
Produce the Content
Approved strategies materialize into production build sheets — every content item mapped to its motion, persona, journey stage, competitive angle, and product focus. Generate 60+ content types, each built with persona pain points, product differentiators, competitive positioning, and brand voice baked in.
Content types include:
Lumi Brings It All Together
Lumi isn't a generic chatbot — she's an AI strategic partner that reasons over your company intelligence, buyer personas, competitive battle cards, and campaign data to provide actionable guidance. She helps you find insights, ideate campaign concepts, write content, prep for meetings, and learn how to communicate with different buyer personalities.
"Build a campaign strategy for our enterprise segment targeting CTOs"
"Draft a cold email for a Technical Evaluator comparing us to [Competitor X]"
"Prep me for a meeting with a risk-averse CFO evaluating three vendors"
"What content gaps do we have for the consideration stage?"
"How should I position our pricing against [Competitor] for an Economic Buyer?"
"Walk me through how to enable a Champion to sell internally"
Nothing Exists in a Silo
Most platforms silo their data. In Expona, every layer of intelligence is connected. When Lumi recommends a campaign motion, she considers persona affinity, product alignment, competitive positioning, and content coverage simultaneously. When content is generated, it carries persona pain points, product differentiators, competitive angles, campaign narrative, and brand voice all the way through to the final asset. Intelligence compounds — and the more you build, the smarter everything gets.
Built for B2B and B2C
B2B
Complex buying committees, multi-stakeholder deals, long sales cycles. Deep persona intelligence, buying center mapping, ABM support, champion enablement.
B2C
Consumer psychology profiling, archetype-based personas, life stage analysis, channel effectiveness scoring, 6-stage consumer journey mapping.
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See what happens when every campaign and content piece is built on deep, connected intelligence.
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